About Us

Sales Strategies and Tactics That Fits Your Business

We don’t believe in one-size-fits-all training. Our approach is built around customizing a sales process around your company’s needs, leveraging neuroscience, psychology and proven sales science. From developing the skills of the front line sales team, to developing the sales leaders to providing fractional sales leadership, we ensure sales growth and efficiency.

0
+ 01
Industries
Served

We've delivered 50+ projects that help companies generate real results.

0
% 02
Client
Referral rate

Past Clients include: Mastercard, Groupon, Ziprecruiter, Customink, SaveAround, Canon Solutions, Bank of Montreal, Heidrick & Struggles, Formstack, Houzz, Oregonian Media Group, Soundstripe, Toast.

Benefits

Value Proposition

Master Your Sales Pitch

Speak with authority and authenticity—stop sounding “salesy.”

Understand the Buyer’s Mind

Identify your client’s pain points and tailor your message to resonate.

Close More Deals

Work smarter, not harder—improve conversion efficiency and results.

What we do

Our Expertise

Frontline Sales Training & Development Coaching
Frontline Sales Training & Development Coaching

We specialize in equipping sales teams with the tools, mindset, and behaviors to sell smarter and drive measurable results.

Leadership Training & Accountability Coaching

We build leaders who can inspire, manage, and consistently hit goals.

Sales Team Management Coaching(Fractional Sales Leadership)

We step in as an extension of your team, bringing expertise and structure to drive long-term success.

Our Approach & Philosophy

We believe in practical, hands-on enablement that drives immediate impact and sustainable growth.

Embedded leadership

Not consultants on the sidelines; we operate as part of your team.

Tailored solutions

Every framework is adapted to your business, industry, and goals.

Accountability-driven

Systems and tools ensure performance isn't left to chance.

Exit-ready mindset

We leave you stronger, with leaders trained to thrive long-term.

Results You Can Expect

  • Higher-quality conversations leading to more opportunities.
  • Sales reps who own their accountability and growth.
  • Leaders who motivate and manage with clarity.
  • A fully stabilized sales org designed to scale.
  • A partner who ensures you’re ready to succeed—even after we step away.
Testimonials

Client Reviews

Julien’s approach to sales is unique and highly effective. He focuses on identifying and addressing the root causes of sales challenges, rather than simply treating the symptoms. He asks tough questions and provides honest feedback, which can be difficult to hear but is essential for driving growth and success.

If you are looking for a sales trainer and coach who can help you overcome obstacles and achieve better results, look no further…..

Jeremy Ramos

President

Whether it was developing great content that supported our mission and goals or presenting live at sales training events for us all across the country, We found Julien extremely engaging, credible and organized. Our multifaceted sales team really benefited from his perspective and the structure he utilized to present the relevant content. Our training team was very happy to work and learn from him.

Brian Miller

Senior Vice President

Collaborative and a fantastic partner in helping me prioritize my needs. In delivery, he received buy-in from our Sales Leadership instantly. The group left with key takeaways that they have since been able to implement. We still talk about Julien’s training today – and it has been almost a year since his facilitation. As a fellow Learning and Development professional, it was a breath of fresh air working with him! I highly recommend Julien for any of your sales training needs.

Courtney Strittmater

Director of Global Sales Training

Every level of rep and manager love his trainings and always asked for more

Joey Nalevka

4X CRO / Head of Sales

An incredible resource and advisor for our team as we built our sales team from the ground up. He is an expert in developing process, coaching sales people, and helping develop a successful sales culture. His experience, communication skills….. were crucial assets in helping shape the sales organization we have today. Highly recommend!

Robert Costa

President & Founder

Recent Blog Posts

Stay informed about our latest projects, trends, and industry insights.

See All See All
by Sales Fix Jul 29, 2026 Default
The Two Types of Listening

They say the fundamentals are always worth reviewing, and I agree.  Especially after hours and hours of listening to a...

by Sales Fix Jul 29, 2026 Default
Working The Plan

The fastest route to results is to plan your work, then work your plan. I’ll admit I’m a bit of...

by Sales Fix Jul 29, 2026 Default
Leveraging Statements Instead of Questions

Most salespeople have been trained to ask good discovery questions. SPIN Selling, MEDDIC, Challenger — they all hinge on the...

    Let’s Talk.

    • If your sales team is dropping price too quickly to win deals.
    • If your pipeline is filled with stalled opportunities and “maybes”.
    • If past trainings did not create a lasting change in behaviors.

    Maybe we can help

    Quick response.

    If you’re ready to create and collaborate, we’d love to hear from you.

    Clear next steps.

    After the consultation, we’ll provide you with a detailed plan and timeline.