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The Leverage of “Wanting”

Sometimes, the more you want an account, the more you need to be willing to walk away.  Remember, you have a great product/service, and a lot of evidence to back your assertions of greatness.  However, no matter how much great data you have, some prospects...

Unicorns in Utopia

“Perfection is often the enemy of good.” I’m not sure who first said that to me, or when it was, but I remember it as a crucial distinction in business and in sales. No one usually claims to be going for a utopian solution, but in the same breath they’ll happily tell...

Let’s Not Lose the Human Touch

Well, as far as I can tell from what I am hearing, I guess it’s time for all salespeople to start looking for work, because AI is about to replace us all, right? Wrong! I am not worried about being replaced by an AI and neither should you be. Anyone telling...

The Pricing Question Trap

“How much is it?” your prospect asks. Your brain vaguely reminds you that you are not usually supposed to talk price during the prospecting phase. Yes, you are sure you’ve been told that a few times, but this prospect is different, right? After all,...

Assumptions Kill Sales

“It Ain’t what you don’t know that gets you into trouble, it’s what you know for sure that just ain’t so.” — Mark Twain Mark Twain had a lot of great quotes, but that one is my all time favorite. Assumptions are an...